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Carqo Resources

Research and measurement

Know what the evidence supports.

Read a study with its sample, dates and collection method in view. Use these guides to question a headline and design a more useful review.

  1. Identify the question set and collection method.
  2. Check the sample, dates and missing answers.
  3. Separate what was observed from what was inferred.

Read the method before the headline

CheckQuestion to ask
ScopeWhich questions, locations and AI surfaces were included?
SampleHow many readable answers were captured, and what was missing?
MethodWas this a consumer interface, an API or a test fixture?
ConclusionDoes the claim stay within what the study actually observed?
What to look for in an AI search study

These are Carqo review methods and educational guides. They are not a live market index or measured customer results.

Try the sample coverage exercise

Recommended reading

7 resources

Guide · Measurement

How to read AI search research

Read an AI search study by checking its claim, sample, observation dates and limits before applying the result to your business.

About 10 minutes to readRead resource
Guide · Measurement

Understand AI visibility numbers

Understand mention rate, citation rate, share of voice and coverage using the answers and counting rules behind each figure.

About 10 minutes to readRead resource
Guide · Measurement

A method for measuring AI search visibility

Set up a measurement of AI search visibility with branded and unbranded prompts, daily checks and four numbers read together.

About 5 minutes to readRead resource
Guide · Measurement

Check progress after a change

Compare a website change with later checks using a recorded baseline and explicit limits on what the comparison proves.

About 9 minutes to readRead resource
Guide · Measurement

Choose which AI answers to compare

Choose comparable AI experiences and record their app, API, account and search context before combining observations.

About 9 minutes to readRead resource
Worksheet · Measurement

AI answer recording worksheet

Use a repeatable worksheet for prompts, AI answers, source links and failed captures while keeping the original evidence.

About 9 minutes to readRead resource
Guide · Prompts and answers

Mentions and citations explained

Tell a brand mention from a source citation, check what each supports and count both without confusing them.

About 10 minutes to readRead resource

Keep learning

Follow a learning pathLook up a termVisit the help centreRead the Carqo Brief
Start with your website

See the answers.
Then choose your next step.

Start with a free AI visibility report.