Subscription terms

The service is run by MZ Corp Limited, a company registered in England and Wales under number 17351738, trading as Carqo. Its registered office is 128 City Road, London, EC1V 2NX. In these terms “we” and “us” mean that company. “You” means the person who subscribes and, where you subscribe for a business, that business. You can reach us at hello@carqo.co.uk.

When you subscribe you confirm that you are buying for your business. You also confirm that you are allowed to bind that business to these terms.

Carqo is software that helps a business understand how it appears in AI search. It reads the websites you connect. It asks AI assistants the questions you set up about your business, records what comes back and shows you the results.

The service as it stands is read-only. It does not write to your website or change it. A person at your business makes any change that results from what Carqo shows you.

There are three plans, Starter, Growth and Enterprise. Each is charged monthly. The monthly prices are in pounds. They are the ones shown on the pricing page when you subscribe. That figure is the figure charged, less any discount from a promotion code you enter on the payment page. We add nothing to it at the invoice. MZ Corp Limited is not registered for VAT, so no VAT is charged.

Starter has a free trial of 7 days. Each business can have one, judged by its workspace and its website. You give a card on Stripe’s page when the trial starts. If you cancel before the trial ends, nothing is taken. If you do not cancel, the first payment is taken on day 8, at the monthly price shown on the pricing page. Your subscription then renews each month until you cancel. We email you a reminder before the trial ends, with the date and amount of the first payment and how to cancel. You can cancel at any time from your workspace. Growth and Enterprise have no free trial. We do not offer a yearly price. We offer an introductory discount only when the pricing page says so or you enter a promotion code on the payment page. The payment page shows the discount, how long it lasts and the total before you pay.

If you ran a free AI visibility report, you can open a free account from it. The free account lasts 72 hours from the moment it opens. It shows your report and lets you ask three Ask Carqo questions. The paid sections stay locked. When the time ends, the account locks. We delete it 90 days after it locks. It is kept for as long as it has any payment record, including a declined first payment. It is also kept while it has an open support case or files sent to support. It is also kept while another person belongs to it, or while you belong to another workspace. Where we are able to, we email you a warning first and delete no sooner than seven days after it. Each business can have one free account, judged by the email address and the website. Nothing is charged for a free account, and it does not become a paid plan unless you choose one.

Payment is taken through Stripe, on Stripe’s own page. Your card details go to Stripe and never to us. Stripe’s own terms apply to its part of the payment. We keep your plan, its status, Stripe’s references and each invoice, as the privacy notice sets out.

The first payment is taken when you subscribe, or when a free trial ends. Your subscription then renews on the same date each month until you cancel. If you change plan part-way through a month, Stripe adds a proportionate charge or credit to your next invoice. Nothing is charged at the moment you change. A credit comes off your next payments until it is used up. After the adjustment has been charged or the credit used up, each monthly payment is the price of your new plan. A promotion code lowers only the payments the payment page said it would. If you cancel with credit left, it is not paid out in cash. Going over a limit in your plan never costs extra. Your plan has monthly limits on AI explanations, AI answer checks and Ask Carqo questions. It also has a usage allowance for each billing period. When a limit or the allowance is reached, that AI work pauses. Some of the allowance is kept for the AI answer checks your plan includes, so other AI work can pause first. Ask Carqo keeps answering by fixed rules. A monthly limit resets on the 1st of next month. The usage allowance resets at the start of your next billing period. Moving to a plan that includes more gives you room sooner.

If a payment fails, Stripe tries the card again on its own schedule, and we may tell you by email. Paid work may pause as soon as a payment fails. It pauses no later than 7 days after the first failed payment, unless the payment has gone through by then. It also pauses if Stripe has given up on the card. We do not give a credit or refund for paid work paused because a payment failed. The refund in the section called What the service does and does not promise does not apply to such a pause.

Paid work means the scheduled checks and everything else that uses your plan’s allowance. While it is paused, your workspace stays open for you to read, and you can still export your data or delete it. We do not delete your workspace, or anything in it, because a payment failed. If the payment is taken later, paid work starts again.

You can cancel at any time from your workspace, or by emailing hello@carqo.co.uk. Cancelling stops the next payment. Your access carries on until the end of the period you have already paid for, then ends. If you cancel during a free trial, the trial runs to its end and nothing is taken. As a consumer, your 14 days to cancel for a refund run from subscribing or, after a free trial, from your first payment. We refund what the law requires.

We do not refund part of a month you have paid for, unless the law says we must. If you are an individual, including a sole trader, who is buying outside your trade, business or profession, you have rights as a consumer. The Consumer Contracts Regulations 2013 may give you 14 days from subscribing to cancel for a refund. The Consumer Rights Act 2015 applies to the service. Nothing here reduces those rights. Whether they apply to you depends on whether you are buying as a consumer.

If we end your subscription without a breach by you, we will refund the part of the paid period you did not get.

We may change a price or what a plan includes. We will give you at least 30 days’ notice by email before the change reaches you. It applies from your next payment after that notice period. If you do not want the change, you can cancel before it takes effect and pay nothing further. We will not raise the price you are charged part-way through a period you have already paid for.

We do not promise a place in an AI answer. What an AI system says about a business, and whether it names one at all, is decided by the company that runs it. Nobody can promise it, and anybody who does is selling something they do not own. Carqo shows you what AI said when it was asked, which can differ from one asking to the next.

We do not invent facts about your business. What Carqo works with comes from sources you have authorised. Where two sources disagree, the uncertain claim is held back rather than guessed.

Nothing in the service is legal, financial, tax or marketing advice. We take reasonable care to run it with skill, and we may change, improve or withdraw a feature. If we withdraw something you are paying for in a way that matters to you, we will tell you. You can then cancel and have the unused part of the period refunded. We do not promise it will always be available or free of faults. We may take it down briefly to maintain it.

Please do not do any of the following.

• Connect a website you are not entitled to connect, or ask Carqo to read one for somebody who has not agreed.
• Use the service automatically in bulk, or share your sign-in with people outside your business.
• Try to break, overload, probe or gain unauthorised access to the service or anything behind it.
• Copy, scrape or systematically extract content from it, or resell it, without our permission.
• Use it for anything unlawful, or in a way that harms anybody else.

If you break these rules we may suspend or end your access. We will tell you why where we can. If you find a security problem, please tell hello@carqo.co.uk before telling anybody else. We will not pursue anybody who reports a genuine issue in good faith and gives us a reasonable chance to fix it.

The one-page summary link lets anyone who holds it read one page of your figures until it ends or you switch it off. You are responsible for who you give it to.

What we do with personal information is set out in the privacy notice, which forms part of these terms. The websites you connect and the questions you set up stay yours. We use them to run the service for you. We do not sell them, and we do not share them with anybody who is not on the privacy notice’s list of suppliers.

If you cancel, your workspace and its data stay until you ask us to delete them. The privacy notice says what we must keep, such as invoices, and for how long.

The software, design, wording and branding belong to us or to whoever licensed them to us. While you subscribe, you may use the service for your own business. You keep ownership of your website and everything you give us. “Carqo” is our trading name. Any other name mentioned belongs to its owner.

We do not exclude, and cannot exclude, our liability for death or personal injury caused by our negligence. We also do not exclude it for fraud, including a misrepresentation made to deceive. Nor do we exclude anything else the law does not allow us to limit. Nothing here affects your statutory rights. If you are a consumer, you keep every right the law gives you.

Beyond that, if you are a business, we are not liable for lost profit, lost sales, lost business or an indirect loss. That includes a loss that comes from what an AI system does or does not say about you, because we do not control it. Our total liability to you for anything connected with the service is limited. In any 12 months, the limit is the fees you paid us in those months. This paragraph applies to businesses only and is not to be read as applying to consumers.

We may update these terms. If we make a change that matters, we will change the date at the top. Where we have your email address, we will tell you at least 30 days before it applies. If you do not accept it, you can cancel before it takes effect.

Email hello@carqo.co.uk and tell us what happened. We will reply. For anything about your personal information, the privacy notice explains your rights and how to complain to the Information Commissioner’s Office.

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you live in Scotland or Northern Ireland, you keep the right to bring proceedings in your own courts. The protections of your own consumer law still apply to you.